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NU Direction


Nu Direction Lending, LLC is owned by credit unions and was formed to serve creditworthy small businesses seeking fast, reliable financing. We offer small business loans to members who do not have real estate as collateral.

Our unique solution features:
• Loan amounts between $25,000 - $350,000
• Quick turnaround time of 5-6 business days from online application to funding
• Loans are fully amortized for 1-3 years.

Our lending model is focused on helping healthy businesses grow. Eligibility requirements include:
• Business must have revenue > $150,000 the last twelve months
• Been in business > 24 months
• No bankruptcy in past 5 years; No unpaid judgment or liens in past 5 years; No collections, charge off or 90 day+ trade in last 24 months
• No current delinquencies.
• FICO > 650

At People First FCU we are improving the accessibility and usability of our website for our members and potential members. Our efforts are based on the standards for Web Content Accessibility Guidelines (WCAG) 2.1. It is our policy to ensure that persons with disabilities have full and equal opportunity to benefit from our services on our website and on other online services. If you have any questions or need help with any content on our website or online services, please contact us at or by calling our Member Service Center at 610.797.7440.

Equal Housing Lender
Equal Opportunity Lender

Your savings are federally insured to at least $250,000 by the National Credit Union Administration and backed by the full faith and credit of the U.S. Government.

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